Arve Hansen: Consumption and Vietnam’s New Middle Classes Societal Transformations and Everyday Life

Published by Pallgrave Macmillan 2022.

Image may contain: Plant, Leaf, Font, Happy, Gesture.

About this book

This book studies the dramatic changes in consumption patterns in Vietnam over the past decades, combining a focus on everyday practices and societal transformations. Zooming in on the new urban middle classes, and through in-depth case studies in the realms of mobility, food and energy, the book brings new insights to some of the most urgent global sustainability challenges. Based on a decade of research in Vietnam, the book aims to contribute to better understanding one of the most fascinating ‘development success stories’ in the world. It introduces the term ‘consumer socialism’ to analyse some of the contradictions embedded in the socialist market economy. Simultaneously, the book aims to contribute to strengthening consumption research in and on emerging economies, and for this purpose develops a theoretical approach focusing on social practices and the political economy of consumption.

View the publication on the publisher's website.


photo of arve
Researcher Arve Hansen


Published Nov. 17, 2022 11:51 AM - Last modified Nov. 17, 2022 11:54 AM