Johannes Rudjord Volden

Doctoral Research Fellow - Senter for utvikling og miljø
Image of Johannes Rudjord Volden
Norwegian version of this page
Mobile phone +47 97403608 97403608
Visiting address Sandakerveien 130 Bygg 2 0484 Oslo
Postal address Postboks 1116 Blindern 0317 Oslo
Other affiliations Faculty of Social Sciences (Student)

Academic interests

  • Sustainable consumption and sustainability transformation
  • Alternative proteins and cellular agriculture
  • The production and consumption of meat
  • Mobility, aeromobility, consumer (air-)travel
  • Everyday life and (un)sustainable practices

In my PhD project, titled "Meating the Anthropocene: barriers and opportunities for alternative proteins in Norway", I focus on the role that novel protein foods and emerging alternatives to conventional meat can play in reducing the impact of unsustainable food consumption. Drawing on mixed methods, the project explores how, and the extent to which, alternative proteins can facilitate sustainable and equitable food consumption in Norwegian households. The project takes particular interest in emerging alternative proteins – such as plant-based meat analogues, edible insects, and lab-grown meat – and the barriers and opportunities for these to challenge current meat consumption in a way that is socially just and environmentally friendly. By attending to how meat and meatless foods become embedded in social practices, the project seeks to infuse lofty debates on sustainable and equitable food futures with specific insight into the dynamics of current food consumption. Although my current work focuses primarily on consumption, I'm also interested in the production and marketing of protein foods, and the discourses and narratives that surround them.

Courses Taught

Previous positions held


  • M.Phil. Development, Environment and Cultural Change (University of Oslo)
  • BA Sociology and Human Geography (Durham University)


  • Greene, Mary; Ellsworth-Krebs, Katherine; Volden, Johannes Rudjord; Fox, Emmet & Anantharaman, Manisha (2022). Practic-ing culture: exploring the implications of pre-existing mobility cultures on (post-) pandemic practices in Norway, Ireland, and the United States. Sustainability: Science, Practice, & Policy. ISSN 1548-7733. 18(1), p. 483–499. doi: 10.1080/15487733.2022.2091328.
  • Volden, Johannes (2022). Can we (de)grow meat? Bringing alternative protein in dialogue with degrowth. Tvergastein. ISSN 1893-5605.
  • Moynat, Orlane; Volden, Johannes & Sahakian, Marlyne (2022). How do COVID-19 lockdown practices relate to sustainable well-being? Lessons from Oslo and Geneva. Sustainability: Science, Practice, & Policy. ISSN 1548-7733. 18(1), p. 309–324. doi: 10.1080/15487733.2022.2051350.
  • Volden, Johannes & Hansen, Arve (2022). Practical aeromobilities: making sense of environmentalist air-travel . Mobilities. ISSN 1745-0101. doi: 10.1080/17450101.2021.1985381. Full text in Research Archive
  • Volden, Johannes & Wethal, Ulrikke Bryn (2021). What Happens When Cultured Meat Meets Meat Culture? (Un)Naturalness And (Un)Familiarity In The Meat Of Today And Tomorrow. In Hansen, Arve & Syse, Karen Lykke (Ed.), Changing Meat Cultures: Food Practices, Global Capitalism, and the Consumption of Animals. Rowman & Littlefield Publishers. ISSN 978-1-5381-4265-3. p. 185–206.

View all works in Cristin

  • Volden, Johannes (2022). The Emergence of Cell-Cultured Meat: A brief introduction.
  • Volden, Johannes (2022). Tomorrow’s food today? Barriers and opportunities for alternative proteins in household food practices.
  • Hansen, Arve; Wethal, Ulrikke Bryn; Volden, Johannes & Sundet, Øyvind (2022). Kjøttskam eller ribbeglede?
  • Volden, Johannes (2022). Kjøttets framtid i forbruket: Muligheter og barrierer for å legge om matvaner fra konvensjonelt kjøtt til alternative proteiner og kjøttreduserende praksiser fra et forbrukerperspektiv.
  • Volden, Johannes (2022). Transitioning food consumption from conventional meat and towards alternative proteins: perspectives on justice and inclusion.
  • Volden, Johannes (2022). Doing (food) without meat? Accomplishing substitution and qualifying substitutes in household food practices.
  • Volden, Johannes (2022). Tomorrow’s food today: What can consumers’ self-experimentation with plant-based meat and edible insects tell us about the future of protein?
  • Volden, Johannes (2022). Tomorrow’s foods, today’s practice? Visceral encounters with alternative proteins in everyday life.
  • Volden, Johannes (2022). Doing (food) without meat? The role of meat substitutes in the food practices of meat lovers, meat reducers, and meat avoiders .
  • Volden, Johannes (2022). What's the future for meat?
  • Volden, Johannes (2022). Unge er mest positive til kunstig kjøtt. [Newspaper]. Oslo.
  • Volden, Johannes (2022). The quest for sustainable protein: Edible Insects. Matlære.
  • Volden, Johannes (2021). Meating the Anthropocene: Barriers and opportunities for alternative proteins in Norway.
  • Volden, Johannes (2021). The quest for sustainable protein: Meat from plants? Matlære.
  • Volden, Johannes Rudjord (2021). The quest for sustainable protein: Introduction. Matlære.
  • Volden, Johannes R. (2021). Mat, helse og bærekraft: Hvilken rolle spiller mat for bærekraftig utvikling? Mat og helse i skolen. ISSN 1890-3193. p. 28–34.
  • Hansen, Arve; Korsnes, Marius; Sundet, Øyvind; Volden, Johannes R. & Wethal, Ulrikke Bryn (2021). Holdningsendring alene gir ikke kjøttkutt. SUM-bloggen.
  • Hansen, Arve; Korsnes, Marius; Sundet, Øyvind; Volden, Johannes R. & Wethal, Ulrikke Bryn (2021). Kjøttkutt krever politisk styring! Klassekampen. ISSN 0805-3839.
  • Volden, Johannes R. (2020). Klima- og miljømoralismen bommer på målet. Stavanger Aftenblad. ISSN 0804-8991.
  • Wethal, Ulrikke Bryn; Hansen, Arve & Volden, Johannes R. (2020). Everyday life in a Pandemic. Endringer i sosiale praksiser: Tilpasning, eksperimentering og bærekraft.
  • Volden, Johannes R.; Wethal, Ulrikke Bryn & Hansen, Arve (2020). Everyday Life in a Pandemic: Norway.
  • Volden, Johannes (2019). Aktivisme på godt og vondt – kan vi lære noe av PETAs hundegrilling? Stavanger Aftenblad. ISSN 0804-8991.
  • Volden, Johannes (2019). Hyklerkoret. Stavanger Aftenblad. ISSN 0804-8991.
  • Volden, Johannes R. (2019). Cultured Meat Meats Meat Culture: Making the case for in-vitro meat production. Tvergastein. ISSN 1893-5605. p. 61–69.
  • Volden, Johannes R. (2019). Flying Through a Perfect Moral Storm: How do Norwegian environmentalists negotiate their aeromobility practices? . Universitetet i Oslo.

View all works in Cristin

Published Aug. 14, 2020 1:37 PM - Last modified Mar. 4, 2022 7:53 AM